welcome
Photo © V-ZUG
collage
Photo © V-ZUG
Showkitchen / Dining / Meeting
Photo © V-ZUG
Ausstellung
Photo © V-ZUG
collage
Photo © V-ZUG
Ausstellung
Photo © V-ZUG
collage
Photo © V-ZUG
collage
Photo © V-ZUG
collage
Photo © V-ZUG

V-ZUG Chur

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Location
Kasernenstrasse 90, 7000 Chur, Switzerland
Year
2022
Client
V-ZUG Schweiz
Team
Mikkel Heller, Sarah Rebecca Zimmer, Pia Muhmenthaler, Ralph Kellenberger

Be inspired
be excited -
get connected -
experience V-ZUG

The second domestic Zugorama appears in the new corporate architecture of the tra- ditional company V-ZUG. The showroom of about 420sqm opened in spring 2022 in Chur. The details are carefully planned to support the flow and impact of the strategi- cally designed floor plan.

Nothing happens by accident.

The open-plan interior design, consistent color and material value as well as light and smell, support the brand experience.

The Zugorama includes the different product worlds, a show kitchen including a dining table for up to 22 guests, a wine expertise room, the „blue room“ and separate office and meeting areas. The aesthetics, a pure and clear language of form combined with selected materials brings out the design of the appliance lines in particular.

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